Brandon is the Senior Director of Sun Devil Athletics Business Insights at Arizona State University, where he partners with senior leadership to shape the strategic direction and business success of Sun Devil Athletics through business intelligence, strategic planning, revenue strategy, and executive decision support.
A three-time ASU graduate, Brandon earned both his undergraduate business degree and MBA from ASU’s W. P. Carey School of Business, along with an undergraduate degree from the Walter Cronkite School of Journalism and Mass Communication.
Over the past 15+ years, Brandon has held leadership roles across Major League Baseball, collegiate athletics, live entertainment, and technology.
He spent more than a decade with the Arizona Diamondbacks, where he helped build the club’s business intelligence and revenue optimization capabilities before joining executive leadership roles with Cirque du Soleil Entertainment Group, Qwick, and Arizona State University.
Throughout his career, he has led initiatives that improve financial performance, modernize business operations, identify new revenue opportunities, and support long-term strategic planning.
Brandon believes the most effective organizations combine data, strategy, and leadership to make better decisions, create sustainable growth, and deliver lasting impact. That philosophy guides both his work with executive leadership and his approach to building high-performing organizations.
In addition to his industry leadership, Brandon serves as an Adjunct Professor at Arizona State University’s W. P. Carey School of Business, where he teaches Sports Business Analytics and Business Strategy. Drawing on executive leadership experience across multiple industries, he enjoys helping students connect analytics, strategy, and leadership to real-world business challenges.
Brandon and his wife, Kristin, also an ASU alumna, live in the East Valley with their three children, Lily, Cole, and Chase.